What do I post between releases?
The broadcast doesn't pause between drops — old songs split as well as new ones, and 'between' is where regulars are made.
The Diagnosis
The only-at-release habit turns every drop into a cold start: the audience you built in March is gone by the June single. Between releases is not dead air — it's the season that makes release week work. Run the Song Split on catalog: old songs decompress just as well, and deep cuts often better, because the stories have aged. Run Vault content — demos, memos, then-vs-now. Run Studio Shadows from whatever you're making next without revealing it. The channel's job between releases is presence and depth: regulars who come back for the broadcast are the warm audience the next release lands on. Broadcasts don't go off-air between premieres. They program the season.
Go Deeper
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