The Metrics
Your dashboard, decoded — every number translated, and every low number routed to the entries that fix it.
Three metrics already live in The Hooks — The Metrics links to them rather than duplicating them.
The Walk-By Count
How many times your package was shown — every impression is a person walking past your storefront.
The Walk-In Rate
The percentage of people who saw your package and came inside — the number that decides if anything else gets seen.
The Head Count
The platform's marketing number — every platform defines a 'view' differently, and redefines it whenever it wants.
The Stay Time
The average time viewers actually spend inside — measured in seconds, immune to spin.
The Depth Gauge
How far into the video the average viewer gets — the percentage twin of stay time.
The Truth Graph
The second-by-second record of exactly where you kept and lost people — the most honest document your video produces.
The Time Bank
Total minutes deposited across all viewers — the account platforms pay recommendations from.
The Finish Rate
The share of viewers who reached the end — short-form's king metric.
The Response Rate
Likes, comments, shares, and saves relative to reach — proof viewers did something instead of just watching.
The Carry Signals
The two heaviest signals on the dashboard — a share risks reputation, a save predicts a return visit.
The Stick Rate
How many viewers chose to come back on purpose — the conversion from audience rented to audience owned.
The Binge Effect
How long viewers stay on the platform after finding you — feeds reward videos that start and extend sessions.
The Front Doors
Where viewers actually came from — every source has its own audience temperature and its own math.
The Regulars Ratio
The balance between strangers discovering you and regulars coming back — growth and community on one dial.
The Two Paychecks
CPM is what advertisers pay for a thousand ad plays; RPM is what you actually keep per thousand views — never confuse the two.
The Matchmaker
'The algorithm' is an audience-matching system — it shows your video to a test batch and scales what satisfies.