The Finish Rate
On short-form feeds, finishing is the strongest satisfied-viewer signal there is — a completed video reads as a promise kept.
The share of viewers who reached the end — short-form's king metric.
What it actually measures
Completion is binary satisfaction: the viewer had a thousand exits and took none of them. Short-form lives on it because the feed's entire economy is 'did this fully deliver' — and a seamless loop can push the number past 100%, since replays count as completions.
How to read it
- 1
Completions ÷ plays. Length changes the difficulty, so track it by format, not across your whole catalog.
- 2
Loops inflate it legitimately — that's the strategy working, not a bug in the data.
- 3
A high finish rate with low shares usually means satisfying but not remarkable — different problem, different fix.
- 4
Classic misread: comparing completion across different lengths as if the task were equal.