The Hold Metric
Industry term · Hold Rate
Why this matters
Stopping the scroll is rented attention — hold rate tells you whether you converted it into viewers who chose to stay.
Measures how many stopped viewers stayed past the hook — earned attention converted to committed attention.
The Creator Translation
Industry Term
Hold Rate
→
What You Actually Mean
The Hold Metric
Psychological Trigger
Why it works
Hold rate measures the second decision: of the viewers your hook stopped, how many committed past it. A high thumbstop with a low hold means the hook wrote a check the video didn't cash — and that mismatch is diagnosable.
Technical Anatomy
Execution steps
- 1
Calculated as 15-second plays ÷ 3-second plays
- 2
Fixed via faster value delivery and open loops, not a new hook
Application
Where to deploy
- Bridge diagnostic between hook design and story/body structure
hold rate