The Stick Rate
Views are rented from the algorithm; followers are yours — this rate is the difference between a viral moment and a career.
How many viewers chose to come back on purpose — the conversion from audience rented to audience owned.
What it actually measures
A follow is a viewer pre-committing future attention — the strongest vote a dashboard records. It converts when a video signals there's more where this came from: a clear identity, a repeatable format, a visible reason to expect the next one. A great video earns a view; a legible act earns a follow.
How to read it
- 1
New followers ÷ views (or reach), per video — find which videos convert, not just which ones reach.
- 2
Viral spikes usually convert worse — the audience is colder. That's normal physics, not failure.
- 3
Look at your best converters and name what they share. That's your act; make it visible everywhere.
- 4
Classic misread: mourning 'views but no followers' on a video that never gave viewers a reason to expect an episode two.