Motion Text
Industry term · Kinetic Typography (Motion Text)
Why this matters
Static captions get skimmed — text that moves gets read, remembered, and rewatched.
Moving text engages motion-tracking and reading at once, encoding the message deeper than either alone.
The Creator Translation
Industry Term
Kinetic Typography (Motion Text)
→
What You Actually Mean
Motion Text
Psychological Trigger
Why it works
Text that moves gets attention as motion and gets processed as language — two channels working on the same message at once. That double engagement is why kinetic type outperforms static captions for retention and recall.
Technical Anatomy
Execution steps
- 1
Ease-in-out curves (never linear)
- 2
entrance direction matches referenced content side
- 3
hold duration = reading time (~25 words/sec) + 30% buffer (6-word phrase ≥1.3s)
- 4
exit faster/shorter than entrance
- 5
Four types: Scrolling, Kinetic Emphasis, Dynamic Layout, Fluid Typography
Application
Where to deploy
- Silent/sound-off feeds, high-energy motivational shorts, explainer diagrams, premium narrative content
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