The Broadcast Shift
The identity crisis — 'posting makes me less of an artist' — kills more music careers than bad songs do. This reframe dissolves it.
Finish the sentence in your notes app right now: 'My channel broadcasts ___.' If the blank only says 'my songs,' widen it — the making, the meaning, the life the songs come from. That sentence is your programming guide for everything below.
How to run it
- 1
Write your channel's one-line program: 'My channel broadcasts ___.'
- 2
Sort everything you could post into shows: the music itself, the making of it, the meaning behind it, the life around it.
- 3
Treat every post as an episode of one of those shows — never as an audition to become a personality.
- 4
When the 'less of an artist' feeling hits, ask: would performing this on a stage feel like selling out? A broadcast is a stage.
The craft behind it
Solved this one?
The next answer can reach you first.