The Listener Funnel
A viral video that converts no listeners is a party trick. The funnel is how content becomes streams, shows, and fans.
Industry term · Fan Conversion / Streaming Funnel
Now open your song
Look at your last post. Which step was it for? If you can't answer, that's why it moved nothing. Assign the next one a job before you film it.
The play
How to run it
- 1
Before posting, assign the post ONE job: DISCOVERY (stop strangers), SOUND (drive taps on the track), or DEPTH (convert fans — saves and follows).
- 2
Match format to job: trials and hooks = discovery; lyric drops and diary cuts = sound; vault runs and studio shadows = depth.
- 3
Put the song title where a thumb can act on it — the text, the caption, the sound.
- 4
Weekly, check saves and profile taps before you check views.
Related craft
The craft behind it
listener funnelstreamsconversion
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