BR · For Music Artists

The Song Split

Artists think they need new ideas every day. They actually need one song and a splitter — the ideas are already written, three minutes at a time.

Industry term · Content Pillars / Repurposing
Runner ready

Take your latest song. Write the six splits as one-line answers, right now — origin, line, meaning, making, performance, world. You just planned a month.

Run it
The play

How to run it

  1. 1

    Pick one song — your newest, or your realest.

  2. 2

    Write its six splits: THE ORIGIN (where the song started) · THE LINE (one lyric and its story) · THE MEANING (what it's actually about) · THE MAKING (a studio or process moment) · THE PERFORMANCE (you, playing a section) · THE WORLD (the visual mood it lives in).

  3. 3

    Each split becomes one post, paired with the matching section of the song as its sound.

  4. 4

    Schedule the six across two to four weeks. A ten-track project run this way is a full season of programming.

Related craft

The craft behind it

song splitcontent pillarsrepurposing

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