The World Build
When the feed can't hear your song yet, the look has to say it first. A coherent world makes strangers 'hear' you on sight.
Industry term · Visual Identity / Aesthetic System
Now open your song
Play your newest track with your eyes closed. Write the first three images you see. That's the world — grade your next post to match it.
The play
How to run it
- 1
Write your sound as three adjectives. Be honest, not aspirational.
- 2
Translate them to visuals: a palette of two or three colors, a light (warm or cool, hard or soft), two or three recurring places, one texture (grain or clean).
- 3
Apply as the default grade and framing on every CORE post. Trials are exempt.
- 4
Revisit per era or release — the world is allowed to turn when the music does.
Related craft
The craft behind it
world buildaestheticvisual identity
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